Tonsser is at the forefront of a significant shift in talent scouting for football, using innovative technology to identify promising young athletes. Founded over a decade ago, the app has become a powerhouse in player identification, leveraging statistics and video to create detailed profiles of some of the best unsigned players in the world. With over one million users in France alone, Tonsser is making waves in the sports community by providing a platform for emerging talent to shine.
The app's effectiveness is underscored by its partnerships and endorsements. Notably, Tonsser has partnered with STATSports to provide advanced tracking data, aiding players in honing their skills. Investment from prominent figures like Matthew Benham, owner of Brentford, highlights the app's credibility and potential. Furthermore, Tonsser's innovative approach has caught the attention of major football clubs such as Manchester City, Arsenal, and Leicester City, whose scouts actively use the app to discover new talent.
At the heart of Tonsser's mission is its commitment to elevating young, unsigned players in the football community. The app serves players aged 14 to 16, identifying those who stand out in each match. These budding stars are showcased at events like Tonsser's Final 4, where 64 players represent their cities in front of professional clubs and scouts. This exposure provides these young athletes with an unparalleled opportunity to advance their careers.
"Whereas, the youth players at big academies, I am not saying they are thinking they have already made it at 14, 15 or 16, but they are probably already looking at a big contract. Maybe they do not have the same motivation as the Tonsser players." – one scout
This sentiment encapsulates Tonsser's unique position in nurturing talent that might otherwise go unnoticed. Unlike traditional academies, Tonsser fosters a community-driven environment, creating what founder Peter Holm describes as a "hive mind" of the amateur football community. This grassroots approach not only uncovers talent but also instills a sense of team spirit among participants.
Tonsser's reach extends beyond football. In 2024, the company tested a prototype basketball app as part of NBA Launchpad. Holm is currently engaged in discussions with the NBA in the United States, signaling Tonsser's ambition to expand its innovative model into other sports.
The company's vision doesn't stop here. According to Rasmus Ankersen, once associated with Brentford and now a leader at Southampton, Tonsser aims to become "the world's largest feeder club." This grand vision is rooted in creating opportunities for aspiring athletes while providing scouts with a rich database of untapped talent.
In Leeds, players associated with the Whitkirk Wanderers club embody this spirit of camaraderie and shared purpose. Using Tonsser, they not only improve individually but also contribute to a collective goal. This synergy highlights the app's ability to bring together communities while promoting individual excellence.
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