Tiffany Williams, the chief operating officer of Thirty Ink, plays a pivotal role in shaping the off-court world of NBA star Stephen Curry. After departing from the Golden State Warriors in 2016, Williams joined Curry's team to lead his venture, Thirty Ink. Her journey from a front desk receptionist at the Warriors' practice facility in 2006 to the COO of a thriving company exemplifies her dedication and expertise. Williams' story is one of perseverance and strategic vision, making her an influential figure in sports and entertainment.
Williams began her career with the Warriors in 2006, initially taking on the role of a front desk receptionist. Over a decade, she climbed the ranks, managing events, and working in player and business development. Her responsibilities expanded to include promotions, programs, and creating new business opportunities for the franchise. Her ability to identify and implement growth strategies became evident during her tenure, carving out a reputation as a capable leader.
Simultaneously, Williams contributed to the broader community, serving as a board member with the Physicians Medical Group to promote diversity in the medical field. Her involvement extended to WISE, Women in Sports and Entertainment, where she advocated for women aspiring to build careers in sports and entertainment. Her early involvement in basketball as a scorekeeper at Benecia High School further illustrates her lifelong passion for sports.
In 2016, Williams faced a career-defining decision. She contemplated leaving the Warriors for a role with the City of Santa Clara as a liaison with the San Francisco 49ers. However, Curry's agent Jeff Austin recruited her to join Octagon Basketball as a client operations director, laying the groundwork for her eventual role at Thirty Ink.
Curry's vision for Thirty Ink required someone with Williams' skill set. He hired her to leave the franchise and join his team as COO, entrusting her with implementing his strategic goals. Williams oversees budget approvals, departmental project management, team building, and corporate culture development at Thirty Ink. She emphasizes ensuring that Curry's off days remain uninterrupted.
“The key is knowing what his priorities are.” – Tiffany Williams
Their professional relationship has grown over nearly a decade, enabling Williams to anticipate Curry's responses and make decisions on his behalf.
“We’ve worked together long enough at this point where I know what he is going to say. So, I will send him a note saying, ‘I said no about this, and this is why.’” – Tiffany Williams
Curry expressed trust and appreciation for Williams' ability to streamline processes.
“It’s a feel and trust over the last 10 years. She filters through things at the earliest point to save work, not create work.” – Stephen Curry
Curry shared an amusing anecdote about their working dynamic.
“We have a running joke about the golf tournament. I remember that. But what is even funnier is if she needs an emergency answer for something, she will put something in the e-mail header or text for a quicker response.” – Stephen Curry
Williams' move from the Warriors to Thirty Ink resulted in significant growth for the company. Today, Thirty Ink boasts approximately 40 employees under her leadership. Her strategic acumen ensures that all deals align with Curry's mission.
“She is the point person to make sure the integrity of deal structure is aligned with our mission.” – Stephen Curry
Williams' influence extends beyond her immediate professional sphere. She serves as an inspiration for women and girls pursuing careers in sports and entertainment.
“Tiffany inspires people to dream big on what is possible.” – Stephen Curry
Her efforts have not gone unnoticed. PLAY MAKE HER will honor Williams during an All-Star Sunday brunch for her contributions to advancing women and girls interested in these fields.
Williams reflects on her journey with pride, acknowledging her transition from the Warriors as a defining moment in her career.
“But I do take pride in it and the hard work. I was seen for what I did with the Warriors and was able to be put in a position to be here.” – Tiffany Williams
Her story highlights the increasing presence of Black women in influential roles within sports organizations.
“There are more Black women in this right-hand role than you would imagine.” – Tiffany Williams
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