Football club Motherwell have officially appointed Jens Berthel Askou as their caretaker manager. This represents a notable change in leadership following the departure of Michael Wimmer. Askou, 42, will formally assume control next week, once his work permit is approved. His appointment follows an impressive nationwide search that attracted almost 250 applicants for the position.
Prior to joining Motherwell, Askou was an assistant at Denmark’s FC Copenhagen. He has plenty of experience to draw upon having managed in Sweden, the Faroe Islands, and Denmark. As a player, his pedigree includes a spell as Norwich City from 2009-11. Those experiences have given him the tools to develop the understanding and emotional intelligence to steer Motherwell through their most competitive season yet.
In welcoming Askou, Kyrk MacMillan, chair of Motherwell’s board, said he was confident in Askou’s leadership abilities. “This has been a more rigorous process to recruit our new manager due to the incredible number of applications for the role,” he stated. It was Askou’s analytical approach that wowed the club. They understood that his data and numbers were central to their decision-making process.
Askou is a high-energy visionary leader, with a big, bold personality. He exemplified all these traits in his first big job, leading 26 teens to their debuts during a five-and-a-half season stay. He expressed enthusiasm for his new role, stating, “It’s a huge honour to be selected to become the manager of Motherwell Football Club. Having spoken extensively with members of the club board, it was clear from the outset that our ideas, ambitions and morals align.”
Michael Wimmer left the club after only 12 games for family reasons. This left a void that necessitated the creation of a new facilitator. With Wimmer’s exit, Motherwell is looking for a fresh start under Askou’s guidance. His arrival is sure to energize the squad and clearly establish a competitive, positive culture with an emphasis on growth and success.
While Motherwell is looking ahead to a new year on the pitch, off it they’re dealing with changes in broadcasting coverage as well. Sky Sports is increasing its Premier League coverage dramatically next season. They’ll carry at least 215 of those games live on an exclusive basis, increasing their exclusives from just 128 such matches. This new move in broadcasting could potentially have an even greater impact on fan engagement and club exposure.
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