London Spirit – the men’s and women’s cricket franchise based at Lord’s – has great news! For The Hundred’s second season and beyond, they’ll be using their new team name. An American industry consortium including a dozen firms, the ‘Tech Titans’ is making a huge bet. From October, they will assume full operational control of the team and work in conjunction with the Marylebone Cricket Club (MCC).
Rumors spread that they would change their team colors altogether. They thought the new colors might complement the MCC’s signature red and yellow colors. Julian Metherell, communications director for London Spirit, stressed the need to deliver continuity of the team’s spirit and character.
“This reflects our belief in the identity that’s been built – one that resonates with the capital, our fans, and our values.” – Julian Metherell
London Spirit has pulled a clever transfer coup to boost its cricketing arsenal. They have made the decision to hire Mo Bobat as their new director of cricket. Bobat, who was performance director for England from 2015 to 2021, will start the new post on 1 October. He is director of cricket for Royal Challengers Bengaluru in cricket’s Indian Premier League. This new role allows him to remain active in other T20 leagues worldwide while balancing his commitments to London Spirit.
With confirmation from the England and Wales Cricket Board (ECB) that they have already fielded requests to alter some existing team names in The Hundred. Other franchises will surely follow suit, changing their logos and colors to better fit the political religion of their investors. This transition is happening in the context of debates over making team identities more similar to those in other franchise leagues.
Keaton Jennings, a star for the London Spirit this past season, will be leading the way this season. He will do so under the direction of Bobat. This investment and leadership shift comes to enhance that strong performance. Third, we hope this will lead to more fan support.
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