LeBron James just pulled a Kobe in Tyler, The Creator’s new music video for “Stop Playing With Me” and he stole the show. Since the video’s premiere on Monday it has gone viral. Much of the spotlight has focused on this new collaboration. Just days before the release of Tyler’s new album, DON’T TAP THE GLASS, James sent fans into a frenzy by teasing his participation on social media.
To drum up excitement for the project, LeBron James makes a surprise (artist) cameo, dancing enthusiastically behind Tyler in the video. His excitement and encouragement for the artist is evident in every step. As soon as the video dropped, James couldn’t wait to take to his new favorite platform X (formerly Twitter). He was clearly thrilled and immediately tweeted, STOP FKN PLAYING WITH ME!!!! This exuberant reaction underscores not only his passion for the project, but his playful relationship with Tyler.
His new album DON’T TAP THE GLASS came out the same day as this music video! It includes the song “Stop Playing With Me.” It is a big moment for both artists, and for the first time ever it combines the worlds of sports and music in a special way. This time around, LeBron James didn’t step foot into Tyler’s last joint project, “CHROMAKOPIA.” Another female sports power, Coco Gauff, made the most mention on the tracks — specifically being name-dropped in the lead single.
The biggest excitement of the weekend came on Saturday when James engaged with Tyler’s announcement, posting an eyeball emoji and “LFG” (let’s f***ing go!) Fans were quick to start speculating on James’ involvement with Tyler’s next album. This engagement ignited even further enthusiasm within the fanbase. They’re all super excited to see how Tyler weaves sports figures into his music!
It’s not uncommon for Tyler to pack his bars with sports references. That’s why his pairing with one to the NBA’s most exciting superstars feels like a match ordained by the basketball gods. ESPN covered the announcement and even highlighted the cultural impact that the release entails. They emphasized that this collaboration is indicative of the power that both artists wield in their fields.
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