A powerful coalition of business leaders and elected officials has launched the LA Rises effort, a philanthropic organization dedicated to the long-term rebuilding of Los Angeles following the devastating wildfires. Spearheading this ambitious initiative are NBA legend Magic Johnson, Dodgers chairman Mark Walter, and Casey Wasserman, the organizer of the 2028 Olympics. This united front aims to reshape Los Angeles for decades to come, with a generous commitment of up to $100 million from the Mark Walter Family Foundation and the Los Angeles Dodgers Foundation.
The recent wildfires, ignited on January 7 amid fierce Santa Ana winds, wreaked havoc across the region. The Palisades Fire, the largest of these blazes, obliterated over 6,800 structures and claimed at least 12 lives. In total, the fires resulted in the deaths of at least 29 individuals. However, relief arrived with the first significant storm of the season, aiding firefighters in nearly containing the Palisades Fire, Eaton Fire, and Hughes Fire, which blazed north of Los Angeles.
LA Rises not only focuses on immediate recovery but also envisions the future of Los Angeles for the next 50 to 100 years. The organization's commitment extends beyond simple restoration; it seeks the comprehensive rebirth of L.A., emphasizing resilience and strength against future climate challenges.
"It is possible that we can come back more climate resilient, come back stronger." – Gavin Newsom
Magic Johnson will lead efforts to rebuild Altadena, a historic haven for Black families. The project symbolizes hope and regeneration for communities deeply affected by the fires. The organization’s objectives underscore a vision of renewal and sustainability for all of Los Angeles.
The LA Rises initiative has stirred optimism among residents and officials alike. The collaborative effort represents a beacon of hope for a city determined to rise from the ashes stronger and more united than before.
"This process and this journey we're about to start with LA Rises is not about the next month or the next year. This is about what L.A. is going to be like for the next 50 or 100 years." – Casey Wasserman
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