The New York Giants are venturing into the market with plans to sell a limited stake in their storied NFL franchise. This move, poised to set a new benchmark for NFL team valuations, comes at a time when the Giants aim to capitalize on their historic legacy and the lucrative New York City market. The Giants have hired Moelis & Co. as their banker, and the process could see the team valued between $7.3 billion and $7.85 billion, according to recent assessments by Forbes and CNBC, respectively.
The Mara and Tisch families, who currently hold 50% ownership of the Giants, have managed the team since 2005 after the passing of their fathers. Their decision to explore the sale of up to 10% of the team's stake aligns with recent NFL policy changes that allow private equity firms to purchase minority shares. In December, three private equity firms received NFL approval to acquire limited partnerships in teams, paving the way for such transactions.
"The Mara and Tisch families have retained Moelis & Company to explore the potential sale of a minority, non-controlling stake in the New York Giants."
— The New York Giants
The Giants' evaluation strategy occurs amid contrasting fortunes within the league. The Philadelphia Eagles, currently riding high as pro football's top team, recently sold a combined 8% stake in their franchise at valuations of $8.1 billion and $8.3 billion in separate transactions with two families. The Eagles' valuation estimates range from $6.6 billion by Forbes to $7 billion by CNBC, indicating a buoyant market for NFL franchises.
Despite the Giants' struggles on the field in recent seasons, their deep-rooted history and presence in a major media market make them one of the most valuable sports entities worldwide. The potential sale of a minority stake could attract significant interest from investors looking to tap into the prestige and financial opportunities associated with this iconic franchise.
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