First played in 1860, the Open Championship, famed as golf’s oldest and most storied tournament, drew fanfare and drama onfi eld. The enthusiasm passed like wildfire through a chain of delightful tweetstorms. The unforgettable night featured spectacular player entrances, honored amazing performances, and recognized the most memorable moments on the course.
The tournament’s official Twitter handle, @TheOpen, shared various updates throughout the day, including a photo of a sleek Mercedes Benz, accompanied by the hashtag #PlayerArrivals. This tweet got the whole ecosystem talking and building momentum for all of the anticipation that has come with this year’s competition so far. Punctuated with behind the scenes imagery and a clever narrative arc, The Open’s approach to social media connected them with a new community of fans.
Scottie Scheffler sat atop the 54-hole leaderboard with an astounding 10-under score. He managed to pull this amazing feat off right before the weekend. His stellar performance throughout the regular season meant that he came into this past weekend as one of the strongest championship contenders. Matt Fitzpatrick was nipping at his heels, only one shot behind. This narrow margin of competition subsequently raised the stakes of the competition, as both star players vied desperately for the championship title.
Further down the leaderboard, past champions Brian Harman and Haotong Li were two under heading into the 16th, two shots back of Scheffler. Their performances proved that the tournament was only beginning to heat up. All four players were within striking distance of the lead and able to make a move.
In perhaps the most surprising story of the week, Rory McIlroy became tabloid fodder across Europe by barely making the cut in his native homeland. This was a huge turnaround for McIlroy. Six years prior, he experienced deep disappointment when he missed the cut at The Open Championship. His passion for this year’s tournament was evident as he talked about the excitement of still being in the picture.
In honor of these past champions, the Open shared this clip of Francesco Molinari’s laser first hole shot on Twitter. Molinari’s near hole-in-one ignited enthusiasm among spectators and players alike, showcasing the skill and intensity that define The Open Championship. Coupled with an eye-catching picture of Molinari’s shot, the engagement with fans went to the next level.
Throughout July 19, 2025, The Open Championship maintained an active social media presence with multiple updates and images that resonated with golf enthusiasts. Each post was accompanied by links to images that documented some of the more impactful moments experienced on the course, like pic.twitter.com/domlRfxmgm and pic.twitter.com/I48KVCk80b. These posts did more than just keep followers up to date on player accomplishments, they built a fan community by keeping fans connected.
Leave a Reply