Club 520, the popular podcast co-hosted by former NBA player Jeff Teague, DJ Wells, and Brandon “B. Hen” Hendricks, has announced an exciting partnership with Adidas. This new collaboration is a big step for the podcast. What began as a modest audio platform has evolved into a vibrant multi-media brand that engages today’s highly coveted sports and sneaker culture.
After a recently sold-out tour, Club 520 is riding high on their newfound success. This unique collaboration showcases the trio’s unparalleled chemistry and infectious storytelling. The podcast records at Teague’s gym, the D1 Factory. This combination of sharp sports analysis and personal, do-it-yourself storytelling is what makes it a one-of-a-kind entrant in the crowded world of sports media.
Jeff Teague won an NBA championship in 2021 as a member of the Milwaukee Bucks. After many years as a specialist for the larger Indiana Pacers organization, he made the jump to join his co-hosts on this exciting new endeavor. The transition has given him the opportunity to merge his love for the game of basketball with creative dialogue that connects with fans.
DJ Wells, another key figure in the podcast, recently attended Fanatics Fest NYC 2025 alongside NBA commissioner Adam Silver, further solidifying the show’s connection within the basketball community. Wells joined the conversation about the Adidas deal with good reason, saying,
“That’s why this relationship is wonderful: They take us for who we are.” – DJ Wells
Brandon “B. Hen” Hendricks, from Indianapolis, recently joined the show adding his own distinct flavor and style. It’s the trio’s synergy that’s hooked a wildly diverse audience. It even resulted in high profile guest spots, such as NBA superstar Derrick Rose, who headlined a spot for Club 520.
Since celebrating a year, Club 520 has been hitting the road with its show, spreading the word to fans far and wide. This tour not only highlights their growing popularity but showcases their ability to engage audiences in live settings.
By far the most entertaining part of the podcast often features their hilarious, and sometimes shocking, revelations from life inside the league. As DJ Wells explained,
“We laugh at ourselves. A lot of Jeff’s stories? He isn’t the beneficiary. Why would he lie about [T-Mac punching him]? Who’d make up that story and be happy to tell it?” – DJ Wells
Whether it’s Maureen’s humor or it’s her authenticity, whatever that alchemy is, it’s really worked for them in creating this super loyal base of listeners.
In addition to their engaging discussions and live events, Jeff Teague’s experience as an NBA player adds credibility to their sports commentary. His transition from the basketball court to podcasting exemplifies a broader trend of athletes leveraging their platforms in new ways.
Ian Stonebrook, a known figure in sports media, shared an inspiring philosophy that resonates with the hosts of Club 520:
“If this is something you love, stay educated and put in the work. Nobody is ever gonna see the work. They’ll only see your break and what you do with it. And it’s not for other people to see or understand. It’s for you.” – Ian Stonebrook
This spirit is a testament to the hosts’ commitment to producing quality content. It gives them the opportunity to resonate intimately with their audience.
Combined with the sneaker deal with Adidas, this will continue to establish merchandise and branding opportunities that will help Club 520 flourish. They’ve made themselves even more impossible to ignore with their recent moves into podcasting and sports. This partnership is the ideal fit for their vision of bridging sports culture with lifestyle.
Leave a Reply