Authorities are actively investigating the theft of Shaquille O’Neal’s customized $180,000 Range Rover, which was stolen earlier this month in Georgia. O’Neal intended to deploy the vehicle for his own unofficial trips. He happened to be in Baton Rouge, Louisiana, to catch a Louisiana State University football game.
FirstLine Trucking LLC provided the transportation for the luxury SUV. This incredible vehicle is equipped with unique modifications from Effortless Motors, a California-based customization company. Unfortunately, the truck company’s system reportedly experienced a security breach, leading to the vehicle’s theft. A spokesperson for Effortless Motors verified the specifics of the unfortunate incident to CBS News Atlanta.
The bespoke, modified Range Rover was built exclusively for O’Neal. This NBA legend is well known for his larger than life stature, both on and off the court. Effortless Motors has worked with O’Neal since 2023, and is known for their expertise in modifying luxury vehicles.
The vehicle was meant to be delivered to Baton Rouge for O’Neal’s use while he was in town to watch the game. It never arrived at its intended destination, causing law enforcement to initiate a full-scale investigation into the stealing. Local authorities are still looking for the runaway vehicle and have not announced any promising leads thus far.
O’Neal’s collaboration with Effortless Motors emphasizes his attraction for special, one-off vehicles built to his exacting standards. The incident has garnered attention not only for the value of the stolen vehicle but due to O’Neal’s celebrity status and his connection to the local community in Louisiana.
Law enforcement agencies are vigorously encouraging anyone with information regarding the theft to come forward. They want advice on where to park the specially adapted Range Rover.
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