The NFL’s recent rule changes regarding kickoffs have resulted in unprecedented return rates, significantly enhancing the excitement of the game while promoting player safety. Unfortunately, the return rate has skyrocketed to 78.3% after the first four weeks of this season. That’s the best achievement in 19 years! This move will serve the league’s continuing attempts to improve the kickoff play and mitigate injury hazards, especially those related to concussions.
Walt Anderson, the NFL’s officiating rules analyst, expressed satisfaction with the outcomes so far, stating that the current kickoff rule can be summarized as “‘Mission accomplished.’” The rule changes seem likely to increase returns and decrease touchbacks. Return teams have gotten the advantage of teams having to go the farther 35-yard line for a touchback instead of starting at the 30-yard line.
Denver Broncos head coach Sean Payton figured if he could raise return averages, that would result in more scoring opportunities. He made it clear that teams need to adjust their approach from the starting opening coin toss. This is hugely significant with the new dynamics at kickoff.
“I wouldn’t be surprised to see that tweak a little if you’re looking to get off to a better start.” – Sean Payton
The NFL’s competition committee worked hand in hand with special teams coaches to change where players could line up past the line of scrimmage. These adjustments were intended to reduce collision violence on returns, a problematic trend that’s plagued recent seasons. There have only been 12 penalties called for balls touching the ground short of the landing zone through Week 4. This speaks to just how egregiously bad the current rules are.
Pittsburgh Steelers coach Mike Tomlin affirmed the effectiveness of these changes, stating that the new rules are “doing exactly what we intended it to do.” Ever since 2024, the league has been committed to maintaining low concussion rates. Simultaneously, they’re looking to enhance the excitement of kickoff plays to the greatest extent.
That return rate is more than double what it was last season. In 2023, the return rate was a paltry 21.8%. This year, it has rocketed to a whopping 32.8%! Such revitalization is a dramatic change from past seasons. In 2022, almost three out of four kickoffs—73%—were touchbacks.
Unfortunately, the recent increase in returns has resulted in a spike in fumbles. This season, we have seen 18 muffs on 661 kickoffs, a rate that has almost tripled from what we tracked in 2024. Not surprisingly, coaches don’t want to give up the additional yardage gained by moving the touchback spot. To their credit, we know they have seen the strategic implication of these changes.
The NFL’s earnestness for injury reduction has so far paid off in dividends of positive public relations. Concussion rates are declining, players are adjusting to new kickoff rules. This drop represents a significant victory for the health of players and experience of fans.
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