Hold onto your green jackets, 2026 Masters Tournament—we’re coming for you! New for this year, 27 hours of broadcast coverage, up 50% from what was produced in 2024. This important strategic step is designed to improve the state of play for golf fans worldwide. With the inclusion of this coverage, fans can look forward to more comprehensive perspectives and greater access to the sport’s most hallowed tournament.
Prime Video has played an outsized role in the event being widely available. This major accomplishment has taken place under new leadership of Jay Marine, who leads U.S. and Global Sports. The move to more than double the coverage reflects our continued commitment to bringing you even more content. Our goal is to reach more people than ever at one of golf’s most electrifying events.
Senator Marine shared great enthusiasm about this new partnership, while highlighting the significance of this historic collaboration.
“It’s an honor for all of us to become a broadcast partner of the Masters Tournament and to provide four additional hours of coverage,” – Jay Marine
The Masters Tournament, famous for its exclusive tradition, attracts a global audience of millions annually. The increased broadcast hours will allow fans to experience more of the tournament’s action, including additional matches and player interactions that were previously unavailable.
Fred Ridley, chairman of Augusta National Golf Club, recognized how momentous this partnership was.
“Working alongside Amazon in this capacity is an exciting opportunity for the Masters Tournament and its fans,” – Fred Ridley
Having this collaboration between Prime Video and the Masters Tournament continues to take the viewing experience to another level. It reflects the important role digital platforms are having in the changing landscape of how people watch live sports.
Leave a Reply