Taylor Swift, the celebrated pop phenomenon, has been in the news a lot recently. She’s not only winning over Swifty fans with her music — she just got engaged to NFL all-star Travis Kelce, too! The singer’s potential involvement in the Super Bowl halftime show has been a hot topic, especially following her album promotion during a high-profile NFL game last year.
During the third quarter of the New Orleans Saints and Arizona Cardinals’ matchup in 2022, Swift debuted the trailer for her album “Midnight.” The promotional agreement lined up perfectly with the height of Swift’s current popularity. She social media-previewed the track “ME!” as a reflection of her ever-evolving, fluid career path. Swift recently reached a major goal — taking control of the rights to her first six albums. This achievement is remarkable in an industry often burdened by opaque ownership structures.
Swift’s connection to the NFL goes further than just her music. She brings a background from the league and major sports brands. It was in 2013 that she entered a deal with Coca-Cola, the same year that Pepsi became the exclusive sponsor of the Super Bowl halftime show. Apple Music took over the sponsorship in 2023. This change flipped a big promotional switch for artists in Swift’s position.
Speculation on whether Swift will perform at the Super Bowl has flared up. NFL Commissioner Roger Goodell is particularly excited at the prospect of her showing up.
“We would always love to have Taylor play. She is a special, special talent, and obviously she would be welcome at any time,” – Roger Goodell
After all, this statement would seem to indicate that the NFL is open to having Swift perform at their most prestigious event. Swift’s favorite number is 13, but it adds an intriguing layer to her football ties. Come on, four plus nine equals 13 after all!
Beyond her music career and performances, Swift has made it known that she’s personally a big football culture fan. She stole the show at the 2019 NFL Draft. Ever since, she’s been a staunch advocate of her son Kelce during his athletic performances as long haired murder ninja and tight end for the Kansas City Chiefs.
Levi’s Stadium, home of the San Francisco 49ers, located in Santa Clara, California. This unobtrusive international soccer venue might end up hosting Taylor Swift as well, if the pop superstar heads to Kansas City for a Super Bowl appearance.
Leave a Reply