Travis Kelce, the Kansas City Chiefs’ star tight end, released a wildly popular new limited-edition collection on Wednesday. He worked with American Eagle and his own brand, Tru Kolors, to develop it. There are more than 90 pieces in the collection, from vintage-inspired screen-printed tees to rugby-inspired screen-printed polos. It’s a testament to Kelce’s personal journey and the distinct fashion sensibilities of the athletes at play.
This creative collaboration stars six of the world’s biggest athletes, who represent individuality, creativity, and excellence in their sports. Get to know the athletes in focus— UConn basketball player Azzi Fudd, Ohio State football player Jeremiah Smith, and Penn State quarterback Drew Allar. Olympic gymnast Suni Lee, Syracuse guard Kiyan Anthony, and 17-year-old tennis phenom Anna Frey join them. Kelce stated that his inspiration for selecting these athletes stemmed from their distinct styles and his own background, emphasizing the importance of authenticity in sports and fashion.
“That’s why we chose six incredible athletes who stay true to themselves while changing the game.” – Travis Kelce
The partnership is surprising, considering that the collection launches during a pretty chaotic week for Kelce. He’s recently made headlines for his surprise engagement to pop superstar and fellow musician Taylor Swift! It’s no coincidence that he capped this week by catching two passes for 32 yards in two appearances in 2025 preseason play. As an ESPN staff feature reported on August 27, 2025, Kelce’s prominence extends beyond the football field into the realms of fashion and celebrity.
The company website investor press release on the American Eagle investor website might have leaked this electrifying new partnership. It was a powerful and touching reminder of the strategic partnership between American Eagle and Tru Kolors. The collection aims to reach a broad and inclusive audience. It features aesthetics that are a unique mix of modern influences and a reverence for retro aspects of sports culture.
“I’m inspired by where I come from and the people around me,” – Travis Kelce
Travis Kelce’s partnership with American Eagle is the perfect introduction to his distinctive style. Perhaps most importantly, it underscores his remarkable impact as a public figure on that larger cross-section of sports and entertainment. By partnering with cause-driven brands that appeal to millennials, he’s been able to keep growing his reach and influence.
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