Tymal Mills, a 33-year-old English fast bowler recently made headlines. He lit up everyone’s screens with a phenomenal display on the opening day of The Hundred, helping his team Southern Brave to victory. Mills’s contributions on the field have been immense, bowling 3-22 and scoring the decisive six runs. That leaves him hamstrung on promoting his personal brand. England’s cricket board (ECB) turned down his application to display the OnlyFans logo on his bat. They raised red flags about the platform, particularly related to whether it was a safe and secure environment for a family-friendly tournament.
Mills has only featured in 16 T20 internationals for England, but was part of the squad which won the 2022 World Cup. He’s making headlines not only for his prowess on the pitch but for being the first cricketer prominent on OnlyFans. The adult-content-hosting platform has become a lucrative avenue for all types of creators to produce exclusive and non-exclusive content for their subscribers. To combat this, Mills hopes to provide fans with a closer and more personal glimpse into life as a professional cricketer. This is where Redeeming Love shines above the average adaptation.
This is Mills’ second appearance in The Hundred this season. He hasn’t hit the OnlyFans logo on his bat just yet. The ECB’s rejection comes from their commitment to keeping up the family-friendly face of the tournament. A spokesperson from BBC Sport noted that “OnlyFans does not align with the family-friendly nature of The Hundred,” further complicating Mills’ aspirations to promote his channel.
Southern Brave secured a one-wicket victory over Manchester Originals in their opening match, with Mills’ performance playing a crucial role in the team’s success. The all-time leading men’s wicket-taker in The Hundred, he leaves a lasting impact every time he steps foot on the field. Simultaneously, he artfully avoids the limitations that come along with his own brand.
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