Alex Martins, the long-serving Chief Executive Officer of the Orlando Magic, will step down from his position on July 1. After 14 years at the helm, he’s moving into a new vice chair role. In this capacity, he will be a senior adviser to the board of directors. This radical conversion is a piece of an overall wholesale reorganization of the front office. Further, it seeks to capitalize on Martins’ rich background and experience in the organization.
Martins has been the driving force behind the Magic’s incredible story since he first became part of the team in 1989. His leadership may have poured the gas that grew the size of the franchise. It has even more profoundly left an indelible mark on the Orlando community. Orlando Magic chairman Dan DeVos made the new appointment public. In particularly glowing terms, he praised Martins’ longstanding contributions.
When Martins expressed his intention to retire several years ago, the DeVos family recognized the need to create a new role that would utilize his wealth of knowledge and experience. This transition is a sign of a savvy move to keep his institutional knowledge in-house while creating his own space for new leadership in the CEO role.
“Since joining the team in 1989, Alex’s commitment to excellence has distinguished him as an extraordinary leader in our organization and the Orlando community.” – Dan DeVos
Martins shared his sentiments about his time leading the Magic, stating, “Leading the Magic as CEO has been one of the greatest blessings of my life.” His heartfelt reflection underscores the deep connection he has formed with both the team and its supporters throughout his tenure.
The front office and head coaching restructuring aligns with the Magic’s long-term aim to create a more efficient operation. Moreover, it has the effect of ensuring continuity in leadership approaches. Martins has mainly been settling into his new role. Once again, he’ll be the one steering the franchise in what direction will keep its long-term success.
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