They kick off their World Cup at the Corinthians Arena in Sao Paulo, Brazil, on Friday, September 5, against the current World Champions Japan. No matter the outcome, this match will be a momentous occasion for the NFL as the league looks to deepen its global footprint. The Chargers’ opponent will be revealed when the NFL releases its complete schedule on Wednesday evening.
Curiously, in this environment, the NFL has taken a revolutionary step. By creating an exclusive partnership with YouTube. Most excitingly, now fans can catch all the Chargers’ action nationwide— and for FREE—live on YouTube & YouTube TV! This is part of the league’s Drive Diversity initiative, a plan to include more people and create more diverse fan experience and welcome everyone at NFL games worldwide.
Mary Ellen Coe, YouTube’s chief business officer, sounded upbeat about the newly announced collaboration. She noted the platform’s increasing adoption by NFL fans, adding,
“Last year, people spent over 350 million hours watching official NFL content on YouTube, so it’s both fitting and thrilling to continue to build our relationship with our partners at the NFL.”
This exciting partnership will help to bring the Peacemaker game to Brazil. It’s about bolstering YouTube’s place as the new core of sports broadcasting. Specifically, the service has taken unprecedented strides to become the go-to platform for combat sports content. It has since become a bimonthly spectacle drawing millions of viewers and increasing sports community engagement.
Hans Schroeder, senior vice president of the NFL, heightened that sense of excitement and focus on expanding globally. He stated,
“We are excited to expand our relationship with YouTube to bring this year’s Brazil game to a worldwide audience.”
Fans are already going wild as they prepare for the upcoming championship game. They’re looking forward to finding out who the Chargers will take on in this special international contest! As a reminder, the full NFL schedule will be released on Wednesday night. Fans, analysts—you—the excitement is palpable, and the countdown has begun!
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