And the talented Slovenian player Luka Doncic has already made history! On the court, his jersey went from being the most popular in the NBA 2024-25 regular season persona to the Los Angeles Lakers. His No. 77 jersey became the best selling jersey in the league. This milestone allowed Doncic to be the first international player to do it in such a feat!
Just this past season, Doncic’s jersey took off nationwide. In doing so, he outpaced former NBA MVPs LeBron James and Stephen Curry, who came in second and third place overall. This milestone is a testament to Doncic’s rising star power and swagger in today’s league and his ever-growing fandom across the planet. His sales from the last two years have passed Carmelo Anthony’s. Anthony led the league in jersey sales during the 2012-13 season, but he’s recently been dethroned.
Doncic’s jersey success comes down to more than just one thing. He silenced the doubters last year with his play on the court, dazzling fans with his dexterous displays. In addition to his individual achievements, he has helped elevate the Los Angeles Lakers’ profile, contributing to their overall merchandise success.
Doncic’s jersey sales outpaced every other major player in the league. Among this notable company are Jayson Tatum, Jalen Brunson, Victor Wembanyama, Anthony Edwards, Ja Morant, Shai Gilgeous-Alexander and Nikola Jokic. His unique ability to engage fans and build a constituency in this process has been the most important factor in this success.
Doncic’s popularity goes even further than single-player jersey sales. His jersey even beat out all team’s merchandise sales too! For context, the Lakers had the number one overall ranking in team merchandise sales, but Doncic’s jersey sales beat out even that renowned franchise. His sales ranked top of all teams. That would be the Boston Celtics, New York Knicks, San Antonio Spurs, Minnesota Timberwolves, Memphis Grizzlies, Oklahoma City Thunder and Denver Nuggets.
This truly impressive feat is a testament to Doncic’s increasing prominence not just in the NBA, but among fans all around the world. Even more fascinating, it shows the tangible connections between a player’s dominance on the court and voice on the mic with outright merchandise wins. He’s already turning heads on the court. His supporters are already excited to see what all Doncic will accomplish while he is in his prime.
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