The American Gaming Association (AGA) estimates that bets placed with legal sportsbooks for Super Bowl LIX will reach a record $1.39 billion. The projection highlights the growing appeal and expansion of legal sports betting in the United States. This figure is derived from historical revenue data and current trends, marking a significant increase from the $1.25 billion estimated for Super Bowl LVIII. The upcoming game will see the Kansas City Chiefs face off against the Philadelphia Eagles, promising to attract numerous bettors.
The AGA's 2025 report focuses solely on legal sports betting, contrasting with previous reports that included both legal and illegal channels. AGA president and CEO Bill Miller emphasized the impact of this shift, noting that more Americans than ever are expected to participate in betting on the Super Bowl due to the industry's expansion.
"No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year's record legal handle reflecting its widespread appeal," said AGA president and CEO Bill Miller.
Currently, 38 states, along with Washington, D.C., and Puerto Rico, offer legal sports betting. This broad availability underscores the growing acceptance and integration of sports wagering into mainstream culture. Despite Missouri recently legalizing sports betting, it will not go live until summer 2025, missing out on this year's betting frenzy.
Nevada, a long-standing hub for sports betting, reported a $5.3 million loss on NFL and college football bets in December 2024—its largest loss since November 2012. Meanwhile, North Carolina is the only new state to have launched legal online sports betting since the last Super Bowl.
The evolving methodology of the AGA in estimating bets reflects the dynamic nature of the legal sports betting industry. The association aims to provide a more accurate picture by focusing on legal avenues, illustrating the industry's positive impact on consumer protection and tax revenue generation.
"This figure underscores the positive impact of the legal market — from protecting consumers to generating tax revenue that benefits communities across the country — while enhancing the game experience for all," stated Bill Miller.
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